2. Local ownership
2. Local ownership:
Benton, who has lived in Rochester and Waterford, began home-brewing beer three years ago at a brewing club in Rochester with the brewery’s other partners, Andrew Stamper and Scott Boughton. Soon, people were drinking more than the three could brew and they decided to go into business.
Benton says they chose Pontiac because they wanted to “get in on the ground floor of Pontiac coming back,” as well as a lack of craft beer available in the immediate area.
Now, Exferimentation is seeking local partnerships, specifically with Michigan wineries.